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Blog/shop: it is authentic so don't worry^^^

Fletcher, G and Greenhill, A 2009, 'Blog/shop: it is authentic so don't worry^^^' , Journal of Information, Communication and Ethics in Society, 7 (1) , pp. 39-53.

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Purpose – The popularity and persistence of Blogshops raises ethical issues regarding the presentation of the female teenage owners’ “self” to others and the relationship they maintain with buyers and other owners. Design/methodology/approach – This ongoing observational study of Singaporean Blogshops reveals a layered and interrelated typology of alternative e-commerce activities that critiques many of the myths associated with e-commerce particularly the extent andmanner inwhich it can empower consumers. Findings – It is argued that Blogshops represent a new formulation of e-commerce practice that draws upon a rich assemblage that includes readily available and popular digital technologies and an efficient urban public transport system. Research limitations/implications – This study is primarily emic in perspective and requires complementary ethnographic research among Blogshopowners and buyers – specifically female teenage Singaporeans. Originality/value – The present study introduces the phenomenon of Blogshops to a wider academic and theoried audience through a critical interpretation of observed activities. In doing this the study offers insight into the complex intersection of public transport infrastructure, freely available Web-based technologies and the significant influence that fashion exerts upon contemporary popular culture.

Item Type: Article
Themes: Subjects / Themes > G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography
Subjects / Themes > H Social Sciences > HF Commerce
Subjects / Themes > H Social Sciences > HM Sociology
Subjects outside of the University Themes
Schools: Colleges and Schools > College of Business & Law > Salford Business School > Centre for Digital Business
Journal or Publication Title: Journal of Information, Communication and Ethics in Society
Publisher: Emerald
Refereed: Yes
ISSN: 1477-996X
Depositing User: Gordon Fletcher
Date Deposited: 07 Oct 2010 10:34
Last Modified: 20 Aug 2013 16:30
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