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Rebranding terror

Archetti, C 2010, 'Rebranding terror' , Monocle magazine (39) .

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Abstract

Ten years after its most devastating attack, al-Qaeda has turned into a franchiser, publisher, and occasional climate-change activist. Can the world’s most deadly terrorist group go mainstream and keep its edge?

Item Type: Article
Uncontrolled Keywords: terrorism, Al-Qaeda, al-Qaida, brand, branding, media, communication
Themes: Subjects / Themes > J Political Science > JZ International relations
Subjects outside of the University Themes
Schools: Colleges and Schools > College of Arts & Social Sciences > School of Arts & Media > Communication, Cultural & Media Studies Research Centre
Colleges and Schools > College of Arts & Social Sciences
Colleges and Schools > College of Arts & Social Sciences > School of Humanities, Languages & Social Sciences
Journal or Publication Title: Monocle magazine
Refereed: No
Depositing User: C Archetti
Date Deposited: 06 Dec 2010 11:33
Last Modified: 20 Aug 2013 16:42
URI: http://usir.salford.ac.uk/id/eprint/12431

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