Archetti, C 2010, 'Rebranding terror' , Monocle magazine (39) .
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Ten years after its most devastating attack, al-Qaeda has turned into a franchiser, publisher, and occasional climate-change activist. Can the world’s most deadly terrorist group go mainstream and keep its edge?
|Uncontrolled Keywords:||terrorism, Al-Qaeda, al-Qaida, brand, branding, media, communication|
|Themes:||Subjects / Themes > J Political Science > JZ International relations|
Subjects outside of the University Themes
|Schools:||Colleges and Schools > College of Arts & Social Sciences > School of Arts & Media > Communication, Cultural & Media Studies Research Centre|
Colleges and Schools > College of Arts & Social Sciences
Colleges and Schools > College of Arts & Social Sciences > School of Humanities, Languages & Social Sciences
|Journal or Publication Title:||Monocle magazine|
|Depositing User:||C Archetti|
|Date Deposited:||06 Dec 2010 11:33|
|Last Modified:||27 Sep 2011 12:11|
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