Aaltonen, S, de Tommaso, D, Ielpa, G, Heinze, A, Kalantaridis, C, Vasilieva, E and Zygiaris, S 2010, Power of the past and SME competitiveness: A European study , in: ICSB 2010, June 24-27, Cincinnati, Ohio, USA 45202.
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Enterprise Cultural Heritage (ECH) is an innovative and complex concept combining the company’s own history and creations (technical contents, industrial design, organization, marketing, etc.) with the potential to transform information and materials into “extended products & services”. This paper drawing on the results of a review of the literature and a survey of 60 Small and Medium-sized Enterprises (SMEs) based in four European Union (EU) countries argues that effective ECH management can increase creativity in production and innovate knowledge management skills. The current study makes two distinct contributions: Firstly, it introduces the ECH concept and embeds it in a broad body of literature. Secondly, it provides evidence-based insights into the potential impact of using ECH in order to enhance competitiveness.
|Item Type:||Conference or Workshop Item (Paper)|
|Themes:||Subjects / Themes > C Auxiliary Sciences of History > CE Technical chronology. Calendar
Subjects / Themes > L Education > LF Individual institutions (Europe)
Subjects / Themes > T Technology > TT Handicrafts Arts and crafts
Memory, Text and Place
Subjects outside of the University Themes
|Schools:||Schools > Salford Business School > Business and Management Research Centre|
|Journal or Publication Title:||'Entrepreneurship: Bridging global boundaries', ICSB,|
|Publisher:||International Council for Small Business (ICSB) 2010|
|Depositing User:||Dr Aleksej Heinze|
|Date Deposited:||09 Dec 2010 11:27|
|Last Modified:||29 Oct 2015 00:48|
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