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Effective communications regulation in an era of convergence?: The case of premium rate telephony and television in the UK

Simpson, S 2010, 'Effective communications regulation in an era of convergence?: The case of premium rate telephony and television in the UK' , Convergence: The International Journal of Research into New Media Technologies, 16 (2) , p. 217.

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      Abstract

      This article explores recent problems with premium rate number service (PRS) use in UK participation TV, utilizing a regulatory convergence analytical framework. In 2003, the UK government created the communications convergence regulator, Ofcom, yet PRS regulation continued to remain the responsibility of PhonepayPlus (PPP), originally established in 1986. The article argues that Ofcom could have anticipated the problem concerning TV phone-ins, or at least reacted to adverse developments more quickly. PPP was unable to achieve this because of its regulatory culture and narrower focus. The consequences of the PRS saga have been significant. Damage to the reputation of the PRS business and commercial broadcasters has occurred. Citizen trust in public service broadcasting has been eroded. Regulatory remedies provided by Ofcom and PPP are likely to minimize future system abuses. However, that all PRS-in-TV regulatory activity has not been completely subsumed into Ofcom’s operational structure remains an operational anomaly.

      Item Type: Article
      Themes: Subjects / Themes > H Social Sciences > HE Transportation and Communications
      Subjects outside of the University Themes
      Schools: Colleges and Schools > College of Arts & Social Sciences > School of Arts & Media > Communication, Cultural & Media Studies Research Centre
      Colleges and Schools > College of Arts & Social Sciences
      Colleges and Schools > College of Arts & Social Sciences > School of Arts & Media
      Journal or Publication Title: Convergence: The International Journal of Research into New Media Technologies
      Publisher: Sage Publications
      Refereed: Yes
      ISSN: 1354-8565
      Depositing User: Users 29196 not found.
      Date Deposited: 07 Dec 2010 16:58
      Last Modified: 20 Aug 2013 17:43
      URI: http://usir.salford.ac.uk/id/eprint/12512

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