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The benefits of visitor and non-visitor research in the shaping of sustainable tourism; with specific reference to cultural tourism

Leighton, D and Sterry, P 2004, The benefits of visitor and non-visitor research in the shaping of sustainable tourism; with specific reference to cultural tourism , in: BEST Sustainable Tourism Think Tank IV: 'Sustainability and mass destinations: challenges and possibilities', 30 June - 4 July 2004, University of Southern Denmark, Esbjerg, Denmark.

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      Abstract

      This paper explores a strategically important concept that is often less well defined in publication or discussion, that of understanding your audience, visitors and non-visitors. The benefits, value and applicability of visitor and non-visitor research to the global tourism industry is of paramount importance. Data can be disseminated to policy makers, educators, designers, environmentalists and the wider stakeholder community and will inform management policy, financial decision-making and strategic planning for sustainable tourism management.

      Item Type: Conference or Workshop Item (Paper)
      Additional Information: Also live podcast of paper presentation.
      Themes: Subjects / Themes > G Geography. Anthropology. Recreation > GV Recreation Leisure
      Subjects outside of the University Themes
      Schools: Colleges and Schools > College of Arts & Social Sciences > School of Arts & Media > Centre for Media, Art & Design Research and Engagement (MADRE)
      Colleges and Schools > College of Arts & Social Sciences > School of Arts & Media
      Refereed: Yes
      Related URLs:
      Depositing User: H Kenna
      Date Deposited: 28 Jan 2009 17:25
      Last Modified: 20 Aug 2013 16:54
      URI: http://usir.salford.ac.uk/id/eprint/1396

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