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Carrot or stick?: Persuading academic staff of the benefits of using an Open Access Institutional Repository

Slade, SM and Bates, KF 2011, Carrot or stick?: Persuading academic staff of the benefits of using an Open Access Institutional Repository , in: 6th Internation Evidence Based Library and Information Practice Conference, 27th-30th June 2011, University of Salford. (Submitted)

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    Abstract

    Objective: To demonstrate how the University of Salford Library has engaged with academic staff using both promotional tools, and an institutional mandate, to encourage the use of the institutional repository (USIR), promote Open Access and increase the visibility of Salford research output. Methods: Engagement tools have been used, such as statistics reports, promotion through inductions, Open Access celebratory events, and inclusion of USIR within the PGCert for all teaching staff. By gathering download statistics and feedback from users, it can be shown how the use of these tools has increased our academic staff’s awareness and use of USIR. The poster will show both the ways in which these tools are implemented at Salford, and their effectiveness. Results: Quotations and summaries of feedback will be presented to demonstrate academic staff’s attitude to USIR and Open Access, and graphs and charts will be presented to show the increase in use of the repository since we have implemented both the Open Access mandate and the promotional tools. Conclusion: The conclusion of our poster will show that marketing of an institutional repository is an ongoing process, and that the most effective approach to persuading academic staff to use and engage with an Open Access institutional repository is a combination of both a ‘carrot’ (promotion) and ‘stick’ (mandate) approach.

    Item Type: Conference or Workshop Item (Poster)
    Themes: Media, Digital Technology and the Creative Economy
    Schools: Support Divisions > The Library
    Refereed: No
    Depositing User: Users 29196 not found.
    Date Deposited: 07 Jun 2011 12:17
    Last Modified: 20 Aug 2013 17:53
    URI: http://usir.salford.ac.uk/id/eprint/15946

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