Landmarks in tourist wayfinding: a review

Norgate, SH and Ormerod, M 'Landmarks in tourist wayfinding: a review' , ICE Urban Design & Planning . (In Press)

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Demographic trends project a significant expansion of European urban populations to 2030, leading to expanding cities being marketed as desirable tourist destinations, particularly for short citybreaks. In turn, this renders the promotion of efficient, effective and satisfactory visitor wayfinding experiences as potentially lucrative to regional visitor economies, a point reflected in current U.K. Government Tourism Policy (2011). This paper reviews key outcomes from multidisciplinary research into wayfinding behaviours and acquired spatial knowledge in unfamiliar large scale urban environments, placing emphasis on the importance of landmarks. The rationale is that understanding the relationships between wayfinding and the features of the urban built environment facilitates informed design of potential built interventions. For this purpose, we review those studies involving virtual urban environments, to assess the role of landmarks as aids to navigation. In addition, given the emphasis on visual access to landmarks, we address issues impacting on tourists who are visually impaired. Implications for interventions in urban areas for tourists are considered.

Item Type: Article
Uncontrolled Keywords: Environment, landmarks, town and city planning, wayfinding, tourism.
Themes: Built and Human Environment
Health and Wellbeing
Media, Digital Technology and the Creative Economy
Memory, Text and Place
Schools: Schools > School of Health Sciences > Centre for Health Sciences Research
Schools > School of Health Sciences
Schools > School of the Built Environment
Schools > School of Nursing, Midwifery, Social Work & Social Sciences > Centre for Nursing, Midwifery, Social Work & Social Sciences Research
Schools > School of the Built Environment > Centre for Urban Processes, Resilient Infrastructures & Sustainable Environments (UPRISE)
Journal or Publication Title: ICE Urban Design & Planning
Publisher: Thomas Telford Ltd.
Refereed: Yes
ISSN: 1755-0793
Related URLs:
Depositing User: SH Norgate
Date Deposited: 24 Jun 2011 08:44
Last Modified: 01 Dec 2015 00:05

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