Palmer, G 2005, If your face don't fit: an investigation into ethnic minority employment in the North West media , University of Salford, Salford, UK.

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Abstract

In 2004 the School of Media, Music and Performance at the University of Salford was awarded an ESF (European Social Fund) grant in order to investigate the representation of ethnic minorities in media employment. This report entitled ‘If your face don’t fit‘ explores the barriers that prevent ethnic minorities from seeking, gaining and succeeding in media employment in the North West of England. The research was conducted by a team of researchers based in the International Media Centre in Salford between June 2004 and June 2005. Focus groups and 50 in-depth interviews with media employees and young people aspiring to enter the industry comprise the data for this project. The aim of this investigation is to inform future policy at both a regional and national level. The publication of this report is intended to ensure the findings are shared with policy makers, educational institutions, media organisations and communities throughout the North West. Recommendations are made according to the findings and examples of best practice are offered to improve the position of ethnic minorities in the media.

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