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The extended case study method of assessment in marketing education

Reeves, P 2011, The extended case study method of assessment in marketing education , in: Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, 6 - 8 July 2011, The University of Salford, Greater Manchester, UK.

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    Item Type: Conference or Workshop Item (Paper)
    Uncontrolled Keywords: "teaching marketing case study assessment"
    Themes: Media, Digital Technology and the Creative Economy
    Schools: Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management
    Refereed: Yes
    Depositing User: Institutional Repository
    Date Deposited: 04 Aug 2011 15:20
    Last Modified: 20 Aug 2013 18:03
    URI: http://usir.salford.ac.uk/id/eprint/17001

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