The extended case study method of assessment in marketing education
Reeves, P 2011, The extended case study method of assessment in marketing education , in: Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, 6 - 8 July 2011, The University of Salford, Greater Manchester, UK.
Available under License Creative Commons Attribution Non-commercial.
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|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||"teaching marketing case study assessment"|
|Themes:||Media, Digital Technology and the Creative Economy|
|Schools:||Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management|
|Depositing User:||Institutional Repository|
|Date Deposited:||04 Aug 2011 15:20|
|Last Modified:||20 Aug 2013 18:03|
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