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Web mediated market interactions and enterprise software

Avila-Porro, D, Light, B and McLean, R 2008, 'Web mediated market interactions and enterprise software' , Cutter IT Journal, 21 (6) , pp. 29-33.

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Abstract

With increased consolidation and a few large vendors dominating the market, how can software vendors distinguish themselves in order to maintain profitability and gain market share? Increasingly customers are becoming more proactive in selecting a vendor and a product, drawing upon various publications, market surveys, mailing lists, and, of course, other users. In particular, though, a company's Web site is the obvious place to begin information gathering. In sum, it may seem that the days of the uninformed customer prepared to be "sold to" are potentially all but gone.

Item Type: Article
Themes: Media, Digital Technology and the Creative Economy
Schools: Colleges and Schools > College of Arts & Social Sciences
Colleges and Schools > College of Arts & Social Sciences > School of Arts & Media > Communication, Cultural & Media Studies Research Centre
Colleges and Schools > College of Arts & Social Sciences > School of Arts & Media
Journal or Publication Title: Cutter IT Journal
Publisher: Cutter Consortium,
Refereed: Yes
Depositing User: BA Light
Date Deposited: 02 Sep 2011 13:16
Last Modified: 20 Aug 2013 18:06
URI: http://usir.salford.ac.uk/id/eprint/17205

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