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IT C=consultants, salesmenship and the challenges of packaged software selection in SME's

Howcroft, D and Light, B 2008, 'IT C=consultants, salesmenship and the challenges of packaged software selection in SME's' , Journal of Enterprise Information Management (previously Logistics Information Management), 21 (6) , pp. 597-615.

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Abstract

Purpose – This paper seeks to analyse the process of packaged software selection in a small organization, focussing particularly on the role of IT consultants as intermediaries in the process. Design/methodology/approach – This is based upon a longitudinal, qualitative field study concerning the adoption of a customer relationship management package in an SME management consultancy. Findings – The authors illustrate how the process of “salesmanship”, an activity directed by the vendor/consultant and focussed on the interests of senior management, marginalises user needs and ultimately secures the procurement of the software package. Research limitations/implications – Despite the best intentions the authors lose something of the rich detail of the lived experience of technology in presenting the case study as a linear narrative. Specifically, the authors have been unable to do justice to the complexity of the multifarious ways in which individual perceptions of the project were influenced and shaped by the opinions of others. Practical implications – Practitioners, particularly those from within SMEs, should be made aware of the ways in which external parties may have a vested interest in steering projects in a particular direction, which may not necessarily align with their own interests. Originality/value – This study highlights in detail the role of consultants and vendors in software selection processes, an area which has received minimal attention to date. Prior work in this area emphasises the necessary conditions for, and positive outcomes of, appointing external parties in an SME context, with only limited attention being paid to the potential problems such engagements may bring.

Item Type: Article
Uncontrolled Keywords: Computer software, selling methods, small to medium-sized enterprises, management consultancy
Themes: Media, Digital Technology and the Creative Economy
Schools: Colleges and Schools > College of Arts & Social Sciences
Colleges and Schools > College of Arts & Social Sciences > School of Arts & Media > Communication, Cultural & Media Studies Research Centre
Colleges and Schools > College of Arts & Social Sciences > School of Arts & Media
Journal or Publication Title: Journal of Enterprise Information Management (previously Logistics Information Management)
Publisher: Emerald
Refereed: Yes
ISSN: 1741-0398
Depositing User: BA Light
Date Deposited: 05 Sep 2011 10:00
Last Modified: 20 Aug 2013 17:06
URI: http://usir.salford.ac.uk/id/eprint/17209

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