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An information framework for a merchant trust agent in electronic commerce

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Kasiran, MK and Meziane, F 2002, 'An information framework for a merchant trust agent in electronic commerce' , in: Intelligent data engineering and automated learning , Lecture notes in computer science (LNCS24) , Springer, Berlin / Heidelberg, Germany, pp. 243-248.

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    Abstract

    eCommerce is a faceless business arrangement where the process of creating trust towards merchants, hereby referred to as merchant trust, is still a big challenge. Merchant trust framework can be created by using factors such as existence, affiliation, performance and policy. In this paper, we present an information model for a merchant trust based on the previously cited factors. We then provide a framework for the implementation of the model using intelligent agents. Gathering the required information on the merchant is the first step in helping consumers to evaluate merchant trust in an eCommerce setting.

    Item Type: Book Section
    Additional Information: The original publication is available at www.springerlink.com. Proceedings of the Third International Conference on Intelligent Data Engineering and Automated Learning, IDEAL 2002, held in Manchester, UK in August 2002
    Editors: Yin, H, Allinson, N, Freeman, R, Keane, J and Hubbard, S
    Themes: Subjects / Themes > H Social Sciences > HF Commerce
    Subjects / Themes > Q Science > QA Mathematics > QA075 Electronic computers. Computer science
    Subjects outside of the University Themes
    Schools: Colleges and Schools > College of Science & Technology
    Colleges and Schools > College of Science & Technology > School of Computing, Science and Engineering
    Colleges and Schools > College of Science & Technology > School of Computing, Science and Engineering > Data Mining and Pattern Recognition Research Centre
    Publisher: Springer
    Refereed: Yes
    ISBN: 9783540440253
    Related URLs:
    Depositing User: Prof Farid Meziane
    Date Deposited: 13 Feb 2009 12:20
    Last Modified: 27 Sep 2011 12:30
    URI: http://usir.salford.ac.uk/id/eprint/1731

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