Pine, C and Dugdill, L 2011, 'Analysis of a unique global public-private partnership to promote oral health' , International Dental Journal, 61 (2) , pp. 11-21.

PDF - Published Version Restricted to Repository staff only Download (131kB) | Request a copy

Abstract

Partnerships for health promotion are between two or more partners to work co-operatively towards a set of shared health outcomes; few public-private partnerships in oral health promotion have been established. Aim: To undertake a detailed analysis of a unique global public-private partnership to promote oral health between a global company, Unilever and the Fe´deration Dentaire International (FDI), a membership organisation representing more than one million dentists worldwide. Methods: Qualitative and quantitative, including: collating and analysing a wide range of partnership documents (n = 164); reviewing film and pictorial records; undertaking structured interviews (n = 34) with people who had a critical role in establishing and delivering the aims of the partnership, and external experts; and site visits to selected global projects active at the time of the evaluation. Results: Over 1 million people have been reached directly through their engagement with 39 projects in 36 countries; an oral health message about the benefits of twice daily tooth brushing has appeared with the authority of the FDI logo on billions of packs of Unilever Oral Care’s toothpastes worldwide; many individual members of National Dental Associations have participated in health promotion activities within their communities for the first time; some organisational challenges during the development and delivery of the partnership were recognised by both partners. Conclusions: The first phase of this unique global partnership has been successful in making major progress towards achieving its goals; lessons learned have ensured that the next phase of the partnership has significant potential to contribute to improving oral health globally.

Actions (login required)