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Marvellous medicines and dangerous drugs: discourse analysis of the representation of medicine in the UK newsprint media

Prosser, H 2010, 'Marvellous medicines and dangerous drugs: discourse analysis of the representation of medicine in the UK newsprint media' , Public Understanding of Science, 19 (1) , pp. 52-69.

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    Abstract

    Using discourse analysis, this study examines the representation of prescription medicines in the UK newsprint media and, specifically, how the meaning and function of medicines are constructed. At the same time, it examines the extent to which the newsprint media represents a resource for health information, and considers how it may encourage or challenge faith in modern medicine and medical authority. As such, it extends analysis around concepts such as the informed patient and examines the representation of patients and doctors and the extent to which patient-doctor identities promoted in the newsprint media reflect a shift away from paternalism to negotiated encounters. Findings show the media constructs a discrete, contradictory, and frequently oversimplified set of characterizations about medicine. Moreover, it discursively constructs realities that justify and sustain medial dominance. Ideological paradigms in discourse assign patients as passive and disempowered while simultaneously privileging "expert" knowledge. This constructs a reality that marginalizes patients' participation in decision-making

    Item Type: Article
    Uncontrolled Keywords: Discourse analysis, informed patient, newsprint media, prescription medicines, UK
    Themes: Health and Wellbeing
    Media, Digital Technology and the Creative Economy
    Schools: Colleges and Schools > College of Health & Social Care
    Colleges and Schools > College of Health & Social Care > School of Nursing, Midwifery, Social Work & Social Sciences > Centre for Social Justice Research
    Journal or Publication Title: Public Understanding of Science
    Publisher: SAGE Publications
    Refereed: Yes
    ISSN: 0963-6625
    Depositing User: H Prosser
    Date Deposited: 05 Sep 2011 12:23
    Last Modified: 20 Aug 2013 18:08
    URI: http://usir.salford.ac.uk/id/eprint/17479

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