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Purchasing patterns of migrant groups: the impact of acculturation on ethnocentric behaviours

Newman, AJ and Zaleha, S 2011, 'Purchasing patterns of migrant groups: the impact of acculturation on ethnocentric behaviours' , Journal of Applied Social Psychology . (In Press)

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Abstract

This study investigated the social psychology of Malaysian migrants and their ethnocentric purchase behavior as they assimilate into the local culture. A theoretical framework consisting of acculturation, consumer ethnocentrism, time, and demographics was assembled; and an exploratory study was undertaken involving 255 samples of Malaysian consumers residing in the UK. The findings suggest that levels of consumer ethnocentrism are inversely related to their length of residence in the host country. Hence, respondents who reside longest exhibit less ethnocentric behavior. Contrary to our prediction, no significant relationship exists between assimilation and consumer ethnocentrism. Of significance, however, highly assimilated individuals are likely to be young male and single persons, with low assimilation most likely found in middle-aged to older married females.

Item Type: Article
Themes: Health and Wellbeing
Schools: Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management
Journal or Publication Title: Journal of Applied Social Psychology
Publisher: Wiley-Blackwell
Refereed: Yes
ISSN: 0021-9029
Depositing User: Professor Andrew J Newman
Date Deposited: 04 Oct 2011 10:41
Last Modified: 20 Aug 2013 18:10
URI: http://usir.salford.ac.uk/id/eprint/17819

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