Forrest, DK and Mchale, I 2007, 'Anyone for tennis (betting)?' , The European Journal of Finance, 13 (8) , pp. 751-768.

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Abstract

The most robust anomaly noted in the literature on wagering markets is (positive) longshot bias: over a period of 50 years, it has been well documented in horse betting that higher expected returns accrue to short- than to long-odds bets. However, a few examples of betting markets with zero or negative bias have been found, for example in certain American sports. The understanding of longshot bias is likely to be informed by comparing and contrasting conditions in markets displaying positive, zero, and negative bias but, to date, relatively few markets have been examined. This paper employs a large data set on professional men's tennis matches and a new econometric approach to the estimation of the relationship between returns and odds. It finds positive bias throughout the range of odds. It discusses this finding in the context of the debate on why biases exist and persist in wagering markets, focusing particularly on bettors’ attitudes towards risk and skewness.

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