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The study of political marketing at a local level: conceptual foundations and research directions

Reeves, P 2010, 'The study of political marketing at a local level: conceptual foundations and research directions ' , Romanian Journal of Marketing (1) , pp. 96-113.

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    Abstract

    Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local political marketing as a subject. The notion of local political marketing is therefore introduced, before the role of local party members in political marketing is considered. The paper then outlines current and potential future research avenues in local political marketing, before closing with conclusions.

    Item Type: Article
    Themes: Subjects outside of the University Themes
    Schools: Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management
    Journal or Publication Title: Romanian Journal of Marketing
    Publisher: Rosetti Educational
    Refereed: Yes
    ISSN: 1842-2454
    Depositing User: P Reeves
    Date Deposited: 05 Oct 2011 12:18
    Last Modified: 20 Aug 2013 18:11
    URI: http://usir.salford.ac.uk/id/eprint/17867

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