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Exploring consumer boycott intelligence using a socio-cognitive approach

Farah, MF and Newman, AJ 2010, 'Exploring consumer boycott intelligence using a socio-cognitive approach' , Journal of Business Research, 63 (4) , pp. 347-355.

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Despite a worldwide growth in the number of boycott campaigns, the results of studies are inconclusive as the motives behind individual participation are still largely ignored. Drawing on a socio-cognitive theory, the theory of planned behavior, this research investigates whether the direct variables of attitude, subjective norm and perceived behavioral control, help predict consumers’ boycott intention. Conducted in Lebanon, this work employs a survey design administered to a randomized systematic sample of 500 Muslim and Christian consumers. The sample is split into two sub-samples reflecting the main religious groups in the Middle-East. Results show that although the Muslim participants appear more prone to participate in the boycott, still attitude, subjective norms, and perceived behavioral control are all significant predictors of intentions in both communities with the attitudinal component carrying the most weight. This application of a social psychology theory to the consumers’ passive resistance to purchasing yielded significant contributions at the theoretical, empirical, and managerial levels.

Item Type: Article
Themes: Health and Wellbeing
Schools: Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management
Journal or Publication Title: Journal of Business Research
Publisher: Elsevier
Refereed: Yes
ISSN: 0148-2963
Depositing User: Professor Andrew J Newman
Date Deposited: 05 Oct 2011 14:03
Last Modified: 20 Aug 2013 17:11

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