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Cable & Wireless – past, present and future: the telecom giant awakens

Knowling, LS and Burke, ME 1998, 'Cable & Wireless – past, present and future: the telecom giant awakens' , Business Information Review, 15 , pp. 193-199.

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    Presents a current overview of the UK telecommunications group Cable & Wireless. Describes its existing global business, with subsidiaries in over 50 countries and links with many major companies and overseas governments. Discusses the development of communications, from copper cables transmitting Morse code to modern fibre optic strands using laser light, reviewing the introduction of satellite and digital technology, computers and the Internet. Debates the convergence and possible future combination of these technologies in a multimedia communications revolution. Examines the precedents set in the early 20th century with mergers of cable and radio companies, and considers the possibility of similar mergers in the future between cable, satellite, computer and media businesses. Describes C&W’s involvement with Microsoft and BSkyB in areas such as: Web TV; set-top boxes; video-on-demand and digitization.

    Item Type: Article
    Themes: Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business
    Subjects / Themes > H Social Sciences > HE Transportation and Communications
    Subjects outside of the University Themes
    Schools: Colleges and Schools > College of Business & Law > Salford Business School > Centre for Digital Business
    Journal or Publication Title: Business Information Review
    Publisher: SAGE Publications
    Refereed: Yes
    ISSN: 02663821
    Depositing User: Institutional Repository
    Date Deposited: 16 Apr 2009 14:19
    Last Modified: 20 Aug 2013 16:56

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