Knowling, LS and Burke, ME 1998, 'Cable & Wireless – past, present and future: the telecom giant awakens' , Business Information Review, 15 , pp. 193-199.
- Submitted Version
Presents a current overview of the UK telecommunications group Cable & Wireless. Describes its existing global business, with subsidiaries in over 50 countries and links with many major companies and overseas governments. Discusses the development of communications, from copper cables transmitting Morse code to modern fibre optic strands using laser light, reviewing the introduction of satellite and digital technology, computers and the Internet. Debates the convergence and possible future combination of these technologies in a multimedia communications revolution. Examines the precedents set in the early 20th century with mergers of cable and radio companies, and considers the possibility of similar mergers in the future between cable, satellite, computer and media businesses. Describes C&W’s involvement with Microsoft and BSkyB in areas such as: Web TV; set-top boxes; video-on-demand and digitization.
|Themes:||Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business
Subjects / Themes > H Social Sciences > HE Transportation and Communications
Subjects outside of the University Themes
|Schools:||Schools > Salford Business School > Business and Management Research Centre|
|Journal or Publication Title:||Business Information Review|
|Depositing User:||Institutional Repository|
|Date Deposited:||16 Apr 2009 13:19|
|Last Modified:||29 Oct 2015 00:50|
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