Teddy bears and perfumes: advertising information - knowledge management at its best!
Burke, ME 1998, Teddy bears and perfumes: advertising information - knowledge management at its best! , in: Sixth International Symposium for Information Science (ISI 1998), 3-7 November 1998, Prague, Czech Republic.
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This paper will examine the issues surrounding marketing in today’s business orientated climate and the role of knowledge managers as providers of information.
|Item Type:||Conference or Workshop Item (Paper)|
|Additional Information:||Conference proceedings: Knowledge Management and Communication systems, Workflow Management, Multimedia, Knowledge Transfer. Publisher: UVK Verlagsgesellschaft mbH, Constance.|
|Themes:||Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products|
Subjects / Themes > Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Subjects outside of the University Themes
|Schools:||Colleges and Schools > College of Business & Law > Salford Business School > Centre for Digital Business|
|Depositing User:||Institutional Repository|
|Date Deposited:||17 Apr 2009 16:53|
|Last Modified:||20 Aug 2013 16:56|
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