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Teddy bears and perfumes: advertising information - knowledge management at its best!

Burke, ME 1998, Teddy bears and perfumes: advertising information - knowledge management at its best! , in: Sixth International Symposium for Information Science (ISI 1998), 3-7 November 1998, Prague, Czech Republic.

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      Abstract

      This paper will examine the issues surrounding marketing in today’s business orientated climate and the role of knowledge managers as providers of information.

      Item Type: Conference or Workshop Item (Paper)
      Additional Information: Conference proceedings: Knowledge Management and Communication systems, Workflow Management, Multimedia, Knowledge Transfer. Publisher: UVK Verlagsgesellschaft mbH, Constance.
      Themes: Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products
      Subjects / Themes > Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
      Subjects outside of the University Themes
      Schools: Colleges and Schools > College of Business & Law > Salford Business School > Centre for Digital Business
      Refereed: Yes
      Depositing User: Institutional Repository
      Date Deposited: 17 Apr 2009 16:53
      Last Modified: 20 Aug 2013 16:56
      URI: http://usir.salford.ac.uk/id/eprint/1880

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