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London 2012 and the impact of the UK’s Olympic and Paralympic legislation: protecting commerce or preserving culture?

James, MD and Osborn, G 2011, 'London 2012 and the impact of the UK’s Olympic and Paralympic legislation: protecting commerce or preserving culture?' , The Modern Law Review, 74 (3) , pp. 410-429.

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      Abstract

      The general commercial rights associated with the Olympic Movement are protected in the UK by the Olympic Symbols etc (Protection) Act 1995. In addition, the UK Government, in response to a requirement of the Host City Contract with the International Olympic Committee, created the London Olympic Association Right under section 33 and Schedule 4 of the London Olympic and Paralympic Games Act 2006. These provisions enable the London Organising Committee of the Olympic Games to exploit, to the fullest extent, the commercial rights associated with the London Olympic Games. This article questions whether the IOC’s requirement for legislative protection and state enforcement of the commercial rights are compatible with the Fundamental Principles of Olympism as defined in the Olympic Charter, and its stated aim of being a celebration of sporting endeavour, culture and education.

      Item Type: Article
      Uncontrolled Keywords: Sports law, olympic law, London 2012, ambush marketing
      Themes: Subjects outside of the University Themes
      Schools: Colleges and Schools > College of Business & Law > Salford Business School > International Strategy People Management & Salford Law
      Journal or Publication Title: The Modern Law Review
      Publisher: Blackwell Publishing
      Refereed: Yes
      ISSN: 0026-7961
      Depositing User: Dr Mark James
      Date Deposited: 10 Nov 2011 12:29
      Last Modified: 29 Oct 2013 09:35
      URI: http://usir.salford.ac.uk/id/eprint/18948

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