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Evaluation of human-like anthropomorphism in the context of online bidding and affordances

Murano, P and Holt, PO 2011, 'Evaluation of human-like anthropomorphism in the context of online bidding and affordances' , Journal of Computing, 3 (6) .

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Abstract

This paper presents a four condition experiment and the results concerning the wider area of investigating the effectiveness and user satisfaction of using anthropomorphic feedback at the user interface. The specific context used was online bidding. The four conditions used in the experiment were human video, human voice, human voice with anthropomorphic text and a control consisting of neutral text. The main results of the experiment showed significant differences in participants' perceptions regarding the 'humanity' of the feedback they used. As expected, the control condition consisting of neutral text incurred significantly lower ratings for the 'humanity' characteristics of the feedback. The human video condition also incurred significantly stronger perceptions regarding the appearance being human. The results were also analysed in light of the theory of affordances and the authors conclude that the four conditions used in the experiment were likely equivalent in their facilitating the affordances. Therefore the authors suggest that facilitating the affordances may be more crucial to a user interface and the users than the actual anthropomorphic characteristic of the feedback used.

Item Type: Article
Themes: Media, Digital Technology and the Creative Economy
Schools: Colleges and Schools > College of Science & Technology
Colleges and Schools > College of Science & Technology > School of Computing, Science and Engineering > Virtual Environments & Future Media Research Centre
Colleges and Schools > College of Science & Technology > School of Computing, Science and Engineering
Journal or Publication Title: Journal of Computing
Publisher: Journal of Computing
Refereed: Yes
ISSN: 2151-9617
Depositing User: P Murano
Date Deposited: 15 Nov 2011 11:02
Last Modified: 20 Aug 2013 17:17
URI: http://usir.salford.ac.uk/id/eprint/18985

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