Reeves, P 2009, The study of political marketing at a local level: Conceptual foundations and research directions , in: 38th European Marketing Academy Conference, 2009, Nantes, France.

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Abstract

Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local political marketing as a subject. The notion of local political marketing is therefore introduced, before the role of local party members in political marketing is considered. The paper then outlines current and potential future research avenues in local political marketing, before closing with conclusions.

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