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The study of political marketing at a local level: Conceptual foundations and research directions

Reeves, P 2009, The study of political marketing at a local level: Conceptual foundations and research directions , in: 38th European Marketing Academy Conference, 2009, Nantes, France.

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Abstract

Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local political marketing as a subject. The notion of local political marketing is therefore introduced, before the role of local party members in political marketing is considered. The paper then outlines current and potential future research avenues in local political marketing, before closing with conclusions.

Item Type: Conference or Workshop Item (Paper)
Themes: Subjects outside of the University Themes
Schools: Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management
Refereed: Yes
Depositing User: Users 29196 not found.
Date Deposited: 08 Dec 2011 16:53
Last Modified: 27 Jan 2015 12:09
URI: http://usir.salford.ac.uk/id/eprint/19124

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