Quays in Salford: an analysis of visitor perceptions, satisfaction and behavioural intention
Craggs, R and Schofield, P 2011, 'Quays in Salford: an analysis of visitor perceptions, satisfaction and behavioural intention' , International Journal of Tourism Research, 13 (6) , pp. 583-599.
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Despite an extensive literature on urban regeneration, visitor perceptions of urban waterfront destinations and their subsequent outcomes remain largely unexplored. The paper reports the fi ndings from a survey of visitors to the Quays in Salford; it focuses on their perceptions, satisfaction and behavioural intentions. While the primary attractions were found to have an important infl uence, the secondary elements explain more of the variance in overall satisfaction and intention to return to the Quays and the environmental aspects have a greater infl uence on visitor intention to recommend the destination. The implications of the fi ndings for destination management and marketing are discussed.
|Themes:||Subjects outside of the University Themes|
|Schools:||Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management|
|Journal or Publication Title:||International Journal of Tourism Research|
|Publisher:||John Wiley & Sons|
|Depositing User:||Users 29196 not found.|
|Date Deposited:||09 Dec 2011 10:07|
|Last Modified:||18 Sep 2013 12:52|
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