An integrated approach to consumer decision making for budget city breaks: the role of emotion
Ene, D and Schofield, P 2011, 'An integrated approach to consumer decision making for budget city breaks: the role of emotion' , International Journal of Tourism Research, 13 (4) , pp. 368-383.
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The short break market has been neglected from the perspective of consumer decision making (CDM) research despite its economic importance for many destinations. This study examines CDM in the budget city break market; it examines the interrelationship between the key constructs of price, quality, involvement, emotions and attitude in relation to consumer purchasing, repurchasing and recommendation. Emotions were found to have a significant influence on CDM for budget city breaks, their impact varied on the basis of decision type and market segment, and the number of relevant dimensions increased with the complexity of decisions.
|Themes:||Subjects outside of the University Themes|
|Schools:||Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management|
|Journal or Publication Title:||International Journal of Tourism Research|
|Depositing User:||Users 29196 not found.|
|Date Deposited:||09 Dec 2011 10:10|
|Last Modified:||20 Aug 2013 17:18|
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