Skip to the content

An integrated approach to consumer decision making for budget city breaks: the role of emotion

Ene, D and Schofield, P 2011, 'An integrated approach to consumer decision making for budget city breaks: the role of emotion' , International Journal of Tourism Research, 13 (4) , pp. 368-383.

[img] PDF - Published Version
Restricted to Repository staff only

Download (174kB) | Request a copy

Abstract

The short break market has been neglected from the perspective of consumer decision making (CDM) research despite its economic importance for many destinations. This study examines CDM in the budget city break market; it examines the interrelationship between the key constructs of price, quality, involvement, emotions and attitude in relation to consumer purchasing, repurchasing and recommendation. Emotions were found to have a significant influence on CDM for budget city breaks, their impact varied on the basis of decision type and market segment, and the number of relevant dimensions increased with the complexity of decisions.

Item Type: Article
Themes: Subjects outside of the University Themes
Schools: Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management
Journal or Publication Title: International Journal of Tourism Research
Publisher: Wiley Blackwell
Refereed: Yes
ISSN: 10992340
Depositing User: Users 29196 not found.
Date Deposited: 09 Dec 2011 10:10
Last Modified: 20 Aug 2013 17:18
URI: http://usir.salford.ac.uk/id/eprint/19139

Actions (login required)

Edit record (repository staff only) Edit record (repository staff only)

Downloads

Downloads per month over past year