Raj, R and Rashid, T 2009, 'The phenomenon of information technology for small community-based businesses' , International Journal of Entrepreneurship and Small Business, 8 (4) , pp. 473-485.
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The information technology phenomenon has become a feature of most small businesses. Over the last few decades, small businesses have played a major part in UK economy and in local communities. Companies can now reach consumers almost anywhere in the world at a very low cost, while consumers can easily find product and company information. This paper investigates and explores the reasons why Afro-Caribbean and Asian communities in the UK lack skills and knowledge in the use of information technology. It uncovers and explores their business development prospects for the 21st century. The data were collected from a sample of 12 organisations, representing various communities across UK. The results indicate that most small community organisations predict the future with information technology. They feel it necessary to establish continuity, attract a wider audience and bring revenue to their events. With over 10 million home internet users throughout the UK, it is vital to have an effective communication tool with fully trained individuals.
|Themes:||Subjects outside of the University Themes|
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|Journal or Publication Title:||International Journal of Entrepreneurship and Small Business|
|Depositing User:||Users 29196 not found.|
|Date Deposited:||13 Dec 2011 16:05|
|Last Modified:||20 Aug 2013 17:19|
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