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Promotional role of branding and its influence on purchasers’ attitudes

Rembielak-Vitchev, G 2008, Promotional role of branding and its influence on purchasers’ attitudes , in: Conference of the British Academy of Management (BAM 2008), 10-11 September 2008, Harrogate, UK. (Submitted)

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Item Type: Conference or Workshop Item (Paper)
Themes: Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business > HF5801 Advertising
Subjects outside of the University Themes
Schools: Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management
Refereed: Yes
Related URLs:
Depositing User: Institutional Repository
Date Deposited: 11 May 2009 11:24
Last Modified: 20 Aug 2013 16:57
URI: http://usir.salford.ac.uk/id/eprint/1954

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