Promotional role of branding and its influence on purchasers’ attitudes
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Rembielak-Vitchev, G 2008, Promotional role of branding and its influence on purchasers’ attitudes , in: Conference of the British Academy of Management (BAM 2008), 10-11 September 2008, Harrogate, UK. (Submitted)
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
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| Themes: | Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business > HF5801 Advertising Subjects outside of the University Themes |
| Schools: | Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management |
| Refereed: | Yes |
| Related URLs: | |
| Depositing User: | Institutional Repository |
| Date Deposited: | 11 May 2009 11:24 |
| Last Modified: | 12 Mar 2013 11:44 |
| URI: | http://usir.salford.ac.uk/id/eprint/1954 |
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