The usage of third party seals in e-commerce websites : current implementation

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Kasiran, MK and Meziane, F 2004, The usage of third party seals in e-commerce websites : current implementation , in: 7th International Conference on Work with Computing Systems (WWCS2004), June 29 - July 2, 2004, Kuala Lumpur, Malaysia.

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Abstract

eCommerce is a faceless business arrangement where the process of creating trust towards merchants is still a big challenge. One of the methods that can be used to facilitate the creation of trust is through transference of trust from merchant to third party and then back to the consumer. This can be achieved by placing third party endorsements or seals on the merchants’ websites. Currently, this method has been implemented in many web sites. Current evaluation on its implementation needs to be done due to its diversity and implementation integrity problems

Item Type:	Conference or Workshop Item (Paper)
Themes:	Subjects / Themes > Q Science > QA Mathematics > QA075 Electronic computers. Computer science Subjects outside of the University Themes
Schools:	Colleges and Schools > College of Science & Technology Colleges and Schools > College of Science & Technology > School of Computing, Science and Engineering Colleges and Schools > College of Science & Technology > School of Computing, Science and Engineering > Data Mining and Pattern Recognition Research Centre
Refereed:	Yes
Depositing User:	Prof Farid Meziane
Date Deposited:	17 Jul 2009 11:30
Last Modified:	27 Sep 2011 12:25
URI:	http://usir.salford.ac.uk/id/eprint/2205

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