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Conflict and identity shape shifting in an online financial community

Campbell, J, Fletcher, G and Greenhill, A 2009, 'Conflict and identity shape shifting in an online financial community' , Information Systems Journal, 19 , pp. 461-478.

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    Abstract

    This paper challenges traditional explorations of online communities that have relied upon assumptions of trust and social cohesion. In the analysis presented here, conflict becomes more than just dysfunctional communication and provides an alternative set of unifying principles and rationales for understanding social interaction and identity shape shifting within an online community. A model is advanced that describes the systematic techniques of hostility and aggression in technologically enabled communities that take the form of contemporary tribalism. It is argued that this tribe-like conflict embodies important rituals essential for maintaining and defining the contradictory social roles sometimes found in online environments. This research offers a critical interpretive perspective that focuses on the link between identity shape shifting behaviours and the power relations within an online financial community. The analysis reveals how conflict between positions of power can help to align the values and ideals of an online community. With this study we seek to motivate a re-examination of the design and governance of online communities.

    Item Type: Article
    Additional Information: John Campbell: john.campbell@canberra.edu.au Anita Greenhill: A.Greenhill@manchester.ac.uk
    Uncontrolled Keywords: online communities, character theory, conflict, identity shape shifting, finance
    Themes: Subjects / Themes > G Geography. Anthropology. Recreation > GN Anthropology
    Subjects / Themes > H Social Sciences > HM Sociology
    Subjects outside of the University Themes
    Schools: Colleges and Schools > College of Business & Law > Salford Business School > Centre for Digital Business
    Journal or Publication Title: Information Systems Journal
    Publisher: Blackwell
    Refereed: Yes
    ISSN: 1365-2575
    Depositing User: Gordon Fletcher
    Date Deposited: 15 Oct 2009 15:01
    Last Modified: 20 Aug 2013 16:59
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    URI: http://usir.salford.ac.uk/id/eprint/2235

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