Campbell, J, Fletcher, G and Greenhill, A 2007, 'Sustainable virtual world ecosystems' , The Database for Advances in Information Systems (SIGMIS), 38 (4) , pp. 29-31.

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Abstract

This paper outlines an agenda for research that contributes to the development of sustainable virtual world ecosystems. It provides direction for understanding the social aspects of both trust and conflict. Trust is often referred to in research to examine the social interactions observed in virtual communities. It is an important theoretical factor affecting user intention to give and receive information. However, trust is a problematic construct, as it is based on culturally and historically specific assumptions about human association and social organization.

Item Type:	Article
Schools:	Colleges and Schools > College of Business & Law > Salford Business School > Centre for Digital Business
Journal or Publication Title:	The Database for Advances in Information Systems (SIGMIS)
Refereed:	Yes
Depositing User:	Gordon Fletcher
Date Deposited:	09 Sep 2009 14:19
Last Modified:	17 Dec 2012 13:29
URI:	http://usir.salford.ac.uk/id/eprint/2239

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