Houssainy, WO 1987, Public relations practice in Saudi Government Departments , PhD thesis, Salford : University of Salford.
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SCOPE AND AIMS OF THE RESEARCH Over the last five years, Saudi Arabia has been facing a major challenge, as recent events in the world oil market have led to a significant decline in oil income. This situation has thrown the government's budget and the balance of payment into deficit, and the only way out of the dilemma is to cut back on expenditure. Fortunately enough, the government has by now completed its infrastructure and expensive and versatile development projects have now started to yield some income. According to some western analysts (e.g. Pratt, 1985) "the current recession may be a blessing in disguise"; one of the aspects of this blessing can be that the government has not to turn to the help that can be offered by public relations for explaining the new policies that have to be adopted, and for seeking the co-operation of the general public for the success of its on-going development plans. A study of the practice of public relations in the Saudi government organizations has, therefore, been considered useful at this time. The organizations have set up their public relations departments presumably to undertake public relations programmes.
|Item Type:||Thesis (PhD)|
|Contributors:||Gordon, MC (Supervisor)|
|Schools:||Schools > Salford Business School > Salford Business School Research Centre|
|Depositing User:||Institutional Repository|
|Date Deposited:||03 Oct 2012 13:34|
|Last Modified:||29 Oct 2015 00:50|
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