Crawford, G 2001, 'Characteristics of a British ice hockey audience: major findings of the 1998 and 1999 Manchester Storm Ice Hockey Club supporter surveys ' , International Review for the Sociology of Sport, 36 (1) , pp. 71-81.

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Abstract

This paper presents a consideration of the major findings from over one and a half thousand respondents to two large-scale questionnaire based surveys of supporters of the British ice hockey club Manchester Storm conducted in 1998 and 1999. It is the intention of this paper to provide a source of comparative information on a relatively under-research audience and as a basis for continuing research on sport audiences, both in Britain and internationally. These surveys suggest that the audience at Manchester Storm is primarily consistent of local based, mixed gender, family based units, with a large proportion of respondents with what would appear to be relatively affluent occupations and incomes and is significantly different in profile to that witnessed at many other British mass spectator sports.

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