Skip to the content

Evaluation of anthropomorphic feedback for an online auction and affordances

Murano, P and Holt, PO 2011, 'Evaluation of anthropomorphic feedback for an online auction and affordances' , International Journal of Computer Science Issues, 8 (2) .

[img]
Preview
PDF - Published Version
Download (81kB) | Preview
    Official URL: http://www.ijcsi.org/

    Abstract

    This paper describes an experiment investigating the effectiveness and user satisfaction of using anthropomorphic feedback at the user interface. The context chosen was online bidding due to this kind of activity being very much used in current times by general users. The main results of the experiment were that there was a statistically significant effect observed for the time taken to place a bid in the anthropomorphic text condition. However there were no other significant effects for effectiveness issues and user satisfaction indicators. The results were also analysed in terms of the affordances and the main findings were that each of the four conditions tested in the experiment were probably equivalent in terms of their facilitating the affordances. Overall it may be more important to facilitate the affordances rather than a type of feedback being anthropomorphic in nature or not.

    Item Type: Article
    Themes: Media, Digital Technology and the Creative Economy
    Schools: Colleges and Schools > College of Science & Technology
    Colleges and Schools > College of Science & Technology > School of Computing, Science and Engineering > Virtual Environments & Future Media Research Centre
    Colleges and Schools > College of Science & Technology > School of Computing, Science and Engineering
    Journal or Publication Title: International Journal of Computer Science Issues
    Publisher: IJCSI Press
    Refereed: Yes
    ISSN: 1694-0784
    Depositing User: P Murano
    Date Deposited: 15 Nov 2011 10:52
    Last Modified: 20 Aug 2013 17:02
    URI: http://usir.salford.ac.uk/id/eprint/2727

    Document Downloads

    More statistics for this item...

    Actions (login required)

    Edit record (repository staff only)