Hackett, Christopher, Heinze, Aleksej and Fletcher, Gordon 2012, Twitter sentiment analysis: The case of mobile network outage , University of Salford and Fast Web Media, Salford. (Unpublished)
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In July 2012 O2 experience an extensive mobile network outage affecting a significant proportion of customers. This study looks at how the sentiment of tweets about mobile phone operators changed during and after this incident.
|Uncontrolled Keywords:||twitter, sentiment analysis, o2, outage|
|Themes:||Media, Digital Technology and the Creative Economy|
|Schools:||Schools > Salford Business School
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Schools > Salford Business School > Business and Management Research Centre
|Publisher:||University of Salford and Fast Web Media|
|Funders:||Technology Strategy Board (TSB)|
|Depositing User:||Gordon Fletcher|
|Date Deposited:||13 Aug 2013 16:47|
|Last Modified:||08 Nov 2015 23:04|
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