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Secrets of the superbrands: Food

Secrets of the superbrands: Food 2011

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Alex Riley is on the trail of the global food and drink giants. What’s so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they’ve come from and how they make us keep on buying them.

Item Type: Off-air recording
Title: Secrets of the superbrands: Food
Transmission date: 2 June 2011
Channel: BBC3
Running time: 60 mins
Depositing User: S Rafiq
Date Deposited: 16 Jan 2013 16:34
Last Modified: 01 Dec 2013 20:41
Additional Information: This recording is to be used only for educational and non-commercial purposes under the terms of the ERA Licence.

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