A closer look on the Egyptian e-commerce: A case study
Alsahouly, I and Rashid, T 2012, 'A closer look on the Egyptian e-commerce: A case study' , International Journal of Research in Management & Technology, 2 (6) , pp. 1-7.
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This paper aims to give a general overview about the current status of the utilization of e-commerce in Egypt. A pilot study was conducted among 50 Egyptian consumers as to report their perspectives regarding the current barriers of electronic commerce after January 25th Revolution. Qualitative research method was adopted in the form of observation, four e-commerce consumer focus groups followed by two in-depth semi structured interviews with e-commerce experts to gain insight on the subject. Major findings revealed that the obstacles for e-commerce diffusion in Egypt crystallized around thirteen factors and the availability of two major classifications to Business-to-Consumer type of e-commerce.
|Uncontrolled Keywords:||Egypt, ICT, e-commerce, Egyptian consumers|
|Themes:||Media, Digital Technology and the Creative Economy|
|Schools:||Schools > Salford Business School|
|Journal or Publication Title:||International Journal of Research in Management & Technology|
|Funders:||Non funded research|
|Depositing User:||I Alsahouly|
|Date Deposited:||30 Jan 2013 12:37|
|Last Modified:||30 Nov 2015 23:55|
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