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A closer look on the Egyptian e-commerce: A case study

Alsahouly, I and Rashid, T 2012, 'A closer look on the Egyptian e-commerce: A case study' , International Journal of Research in Management & Technology, 2 (6) , pp. 1-7.

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This paper aims to give a general overview about the current status of the utilization of e-commerce in Egypt. A pilot study was conducted among 50 Egyptian consumers as to report their perspectives regarding the current barriers of electronic commerce after January 25th Revolution. Qualitative research method was adopted in the form of observation, four e-commerce consumer focus groups followed by two in-depth semi structured interviews with e-commerce experts to gain insight on the subject. Major findings revealed that the obstacles for e-commerce diffusion in Egypt crystallized around thirteen factors and the availability of two major classifications to Business-to-Consumer type of e-commerce.

Item Type: Article
Uncontrolled Keywords: Egypt, ICT, e-commerce, Egyptian consumers
Themes: Media, Digital Technology and the Creative Economy
Schools: Schools > Salford Business School
Journal or Publication Title: International Journal of Research in Management & Technology
Publisher: IRACST
Refereed: Yes
ISSN: 2249-9563
Related URLs:
Funders: Non funded research
Depositing User: I Alsahouly
Date Deposited: 30 Jan 2013 12:37
Last Modified: 30 Nov 2015 23:55

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