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E-commerce conductions between formality and haphazardness :

Alsahouly, I 2012, 'E-commerce conductions between formality and haphazardness :' , International Journal of Research in Management & Technology, 2 (2) , pp. 174-179.

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Abstract

This paper aims to explore the current Egyptian consumers' perceptions toward the utilization and adoption of e-commerce conductions. Data for the research was collected from fifty interviewees using stratified sampling method. Unstructured interview questions were addressed to collect qualitative data pertaining to consumers' perception toward e-purchase decisions and their insight toward the availability of formal and haphazard e-purchasing conductions.

Item Type: Article
Uncontrolled Keywords: e-commerce; Business to Consumer conduction; social media; e-trust; Egyptian consumers
Themes: Media, Digital Technology and the Creative Economy
Schools: Schools > Salford Business School
Schools
Journal or Publication Title: International Journal of Research in Management & Technology
Publisher: International Journal of Research in Management & Technology
Refereed: Yes
ISSN: 2249-9563
Related URLs:
Funders: Non funded research
Depositing User: I Alsahouly
Date Deposited: 01 Feb 2013 11:27
Last Modified: 05 Apr 2016 18:11
URI: http://usir.salford.ac.uk/id/eprint/28353

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