Alsahouly, I 2012, 'E-commerce conductions between formality and haphazardness :' , International Journal of Research in Management & Technology, 2 (2) , pp. 174-179.
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This paper aims to explore the current Egyptian consumers' perceptions toward the utilization and adoption of e-commerce conductions. Data for the research was collected from fifty interviewees using stratified sampling method. Unstructured interview questions were addressed to collect qualitative data pertaining to consumers' perception toward e-purchase decisions and their insight toward the availability of formal and haphazard e-purchasing conductions.
|Uncontrolled Keywords:||e-commerce; Business to Consumer conduction; social media; e-trust; Egyptian consumers|
|Themes:||Media, Digital Technology and the Creative Economy|
|Schools:||Schools > Salford Business School
|Journal or Publication Title:||International Journal of Research in Management & Technology|
|Publisher:||International Journal of Research in Management & Technology|
|Funders:||Non funded research|
|Depositing User:||I Alsahouly|
|Date Deposited:||01 Feb 2013 11:27|
|Last Modified:||05 Apr 2016 18:11|
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