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The use of social media to attract generation Y in organisations

Faour, H and Heinze, A 2013, The use of social media to attract generation Y in organisations , in: 18th UKAIS Annual Conference: Social Information Systems, 19-20 March 2013, Worcester College, Oxford, UK.

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Generation Y are increasingly entering the workforce, making around 50% of the global workforce by 2020. They come to the workplace with distinct characteristics and expectations causing organisations to rethink their traditional working practices. This short paper, will present the main themes from the literature on the contemporary working practices that is the use of Social Media to attract generation Y employees to organisations. Based on the literature a conceptual framework is presented which offers direction for future practitioners and researchers. The three main issues identified in the literature are the generation Y employee characteristics, the use of Social Media in recruitment practices and practical implications for the use of social media in recruitment. The emerging research themes for future studies are: interactive engagement with employees; employee training, organisational transparency; gamification in recruitment and increasing importance of organisational SM policies.

Item Type: Conference or Workshop Item (Paper)
Themes: Media, Digital Technology and the Creative Economy
Schools: Schools > Salford Business School > Business and Management Research Centre
Refereed: Yes
Depositing User: Dr Aleksej Heinze
Date Deposited: 22 Mar 2013 16:51
Last Modified: 29 Oct 2015 00:47

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