McEachern, M and Cheetham, FC 2011, 'Pet ownership & related consumption practices: The role of morality' , European Advances in Consumer Research, 9 , pp. 225-230.
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This paper considers the role of morality in the consumption practices associated with pet ownership. To explore these practices, we adopt Holt’s (1995) Typology of Consumption Practices. A photo-elicitation technique is used to elicit stories from fifteen participants concerning their cats and dogs. Our findings illustrate the complexity of consumption in this arena and highlight a potential opportunity for re-working Holt’s (1995) typology to include an additional metaphor of consuming as morality. The paper concludes with a discussion on the value of our extended framework and highlights the implications for future cultural studies of consumption.
|Themes:||Subjects outside of the University Themes|
|Schools:||Schools > Salford Business School > Business and Management Research Centre
Schools > Salford Business School
|Journal or Publication Title:||European Advances in Consumer Research|
|Publisher:||Association for Consumer Research|
|Funders:||Non funded research|
|Depositing User:||Dr Morven G. McEachern|
|Date Deposited:||23 Apr 2013 11:35|
|Last Modified:||08 Nov 2015 23:04|
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