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The two pillars of design theory: Method of analysis and rhetoric

Koskela, LJ and Ballard, G 2013, The two pillars of design theory: Method of analysis and rhetoric , in: The 19th International Conference on Engineering Design, August 19 - 22, 2013, Sungkyunkwan University, Seoul, Korea.

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Abstract

Since the 1960’s, there have been many initiatives for promoting theoretical understanding on design. However, in spite of definite progress, there are several puzzles and anomalies in the current theoretical landscape of design. We present an interpretation of the evolution of design theorizing that throws new light on these puzzles and anomalies. We contend that in the modern time, there have been two hidden inspirational sources for design theorizing, namely the method of analysis and rhetoric. As they concern different situations, their prescriptions in many ways differ. However, without explicit recourse to the sources, these mutually incompatible prescriptions, along with associated concepts and terms, have been mixed up in a confusing way. It is proposed that these two influences to design theory and practice have to be disentangled, to be able to act like two pillars supporting the phenomenon of designing. We hypothesize that actual design assignments require the mobilization of ideas and support from both pillars.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: design theory, design method, design process, method of analysis, rhetoric
Themes: Built and Human Environment
Subjects outside of the University Themes
Schools: Schools > School of the Built Environment
Schools > School of the Built Environment > Centre for Built Environment Sustainability and Transformation (BEST)
Publisher: The Design Society
Refereed: Yes
Related URLs:
Funders: Non funded research
Depositing User: LJ Koskela
Date Deposited: 02 Sep 2013 14:13
Last Modified: 30 Nov 2015 23:54
URI: http://usir.salford.ac.uk/id/eprint/29455

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