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Rhetoric and design

Ballard, G and Koskela, LJ 2013, Rhetoric and design , in: The 19th International Conference on Engineering Design, August 19 - 22, 2013, Sungkyunkwan University, Seoul, Korea..

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The relationship between rhetoric and design has been the subject of numerous scholarly publications in the last fifty years, but has not been addressed by scholars of engineering design. This paper argues that the relationship is important for theory and practice of design in all its varieties, principally by providing evidence from the literature that rhetoric and design share key characteristics. Both - are broadly applicable across subject matters - concern the particular and the probable - require invention and judgment, and - involve arrangement in space and time From ancient times through the Renaissance, rhetoric was a key element in education, and its methods were widely adapted to other arts, including design. Rhetoric's loss of status in modern times is explained, and its resurgence in the latter part of the 20th century is described through the works of three scholars that focus on the relationship between rhetoric and design. The conceptualization of these scholars is best represented in the view that rhetoric is design limited to words and design is rhetoric with an unlimited palette.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: design, invention, rhetoric, theory
Themes: Built and Human Environment
Subjects outside of the University Themes
Schools: Schools > School of the Built Environment
Schools > School of the Built Environment > Centre for Built Environment Sustainability and Transformation (BEST)
Publisher: The Design Society
Refereed: Yes
Related URLs:
Funders: Non funded research
Depositing User: LJ Koskela
Date Deposited: 09 Sep 2013 16:29
Last Modified: 30 Nov 2015 23:54

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