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‘Launching’ a new nation: The unfolding brand of South Sudan

Harengel, P and Gbadamosi, A 2014, '‘Launching’ a new nation: The unfolding brand of South Sudan' , Journal of Place Branding and Public Diplomacy, 10 (1) , pp. 35-54.

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Abstract

In June 2011 South Sudan joined the United Nations as a new state, marking the final stage of years of struggle for independence. Its secession is witness to the potential of regions with no historic claims of statehood to achieve independence. This unique situation gives researchers the opportunity to explore how the brand of a nation comes into existence. This article traces how the brand of a new nation has unfolded in the case of South Sudan and analyzes how that brand was written into existence by international news media. This exploratory case study approach is based on inductive content analysis research processes founded on grounded theory. The research brings new insights to research of nation brands in their very early stages.

Item Type: Article
Schools: Schools > Salford Business School
Journal or Publication Title: Journal of Place Branding and Public Diplomacy
Publisher: Palgrave Macmillan
Refereed: Yes
ISSN: 1751-8040
Depositing User: S Rafiq
Date Deposited: 02 May 2014 05:41
Last Modified: 08 Nov 2015 23:04
URI: http://usir.salford.ac.uk/id/eprint/31701

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