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SME competitiveness through online brand communities: An exploration of brand loyalty

Poor Rezaei, SM and Heinze, A 2014, SME competitiveness through online brand communities: An exploration of brand loyalty , in: Institute for Small Business and Entrepreneurship (ISBE), 5-6 Nov 2014, Manchester, UK.

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Official URL: http://www.isbe.org.uk
Item Type: Conference or Workshop Item (Paper)
Themes: Media, Digital Technology and the Creative Economy
Schools: Schools > Salford Business School > Business and Management Research Centre
Journal or Publication Title: ISBE2014 Proceeding
Publisher: Institute for Small Business and Entrepreneurship (ISBE)
Refereed: Yes
Related URLs:
Funders: Non funded research
Depositing User: MOJTABA POORREZAEI
Date Deposited: 31 Oct 2014 17:06
Last Modified: 29 Oct 2015 00:46
URI: http://usir.salford.ac.uk/id/eprint/33010

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