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Thematic analysis to explore strategy implementation barriers

Amjad, M 2014, Thematic analysis to explore strategy implementation barriers , in: British Academy of Management 2014 Conference, 9-11 September, 2014, Belfast, UK.

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Thematic analysis is frequently used in social sciences, but rarely in strategy research. Arguably, poor demarcation, insufficient methodological clarity, limited explanation of analytical process, and rigour issues have contributed towards this. This paper presents a reflective account of an adapted thematic analysis process used to analyze the complex issues of strategy implementation barriers. This adapted process emerged as thematic analysis progressed and draws on the methodological developments of thematic analysis in other social sciences like psychology, rigour guidelines in the qualitative research literature and process thinking. The adapted analysis process as practised differs from the prescriptive descriptions in the existing thematic analysis literature. The issues of data familiarity, theme searching and review and thematic mapping are discussed for procedural details and rigour considerations. This paper contributes to the qualitative analysis in strategy research literature by illustrating the key elements of rigorous thematic analysis using empirical examples of strategy implementation barriers.

Item Type: Conference or Workshop Item (Paper)
Contributors: Amjad, Muhammad (Author)
Themes: Subjects outside of the University Themes
Schools: Schools > Salford Business School
Journal or Publication Title: British Academy of Management 2014 Conference Proceeding
Publisher: British Academy of Management
Refereed: Yes
Funders: Non funded research
Depositing User: M Amjad
Date Deposited: 02 Feb 2015 12:46
Last Modified: 05 Apr 2016 18:20

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