The impact of social influence and third party endorsement on online shopping in Saudi Arabia

Alshehri, H and Meziane, F 2015, 'The impact of social influence and third party endorsement on online shopping in Saudi Arabia' , Journal of Internet and e-Business Studies . (In Press)

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Abstract

It is well documented that social influence and third party endorsements play a significant role in developing trust in E-Commerce. Previous studies have shown that it is relatively true in many countries and across cultures. However, very few studies were conducted in the Middle East and to our knowledge this was the first time to consider family members and friends Recommendation with the context of social influence conducted within Saudi Arabia. The research reported in this paper attempts to investigate whether the findings from previous studies will be similar in Saudi Arabia. Specifically, this study will evaluate the impact of social influence and endorsements on online shopping and whether this plays an important role in increasing online shopping in Saudi Arabia. The results of this study are based on quantitative data collected from a sample of 606 Saudis citizens living in Saudi Arabia. Four factors connected to the impact of social influence and third party endorsements in online shopping are examined. The initial findings of this research confirm that there are similarities with the results of previous studies conducted in other countries. Similarly, the impact of social influence and third party endorsements seems to encourage and support the development of online shopping in Saudi Arabia.

Item Type:	Article
Themes:	Media, Digital Technology and the Creative Economy
Schools:	Schools > School of Computing, Science and Engineering > Salford Innovation Research Centre (SIRC)
Journal or Publication Title:	Journal of Internet and e-Business Studies
Publisher:	IBIMA
Refereed:	Yes
Related URLs:	Publication
Funders:	Ministry of Higher Education, Saudi Arabia
Depositing User:	Prof Farid Meziane
Date Deposited:	09 Jun 2015 17:11
Last Modified:	29 Oct 2015 00:13
URI:	http://usir.salford.ac.uk/id/eprint/34804

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