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Trustbusters : Enforcing account creation

Makan, J and Kutar, MS 2013, Trustbusters : Enforcing account creation , in: Symposium On Usable Privacy and Security (SOUPS) Workshop "A Turn for the Worse: Trustbusters for User Interfaces", 24-26 July 2013, Newcastle, UK.

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In this paper, we describe the enforcement of customer account creation from ecommerce vendors as a trustbuster element. This is the situation whereby ecommerce vendors require customers to create accounts, typically with usernames and passwords as opposed supporting transactions in as few steps as the technology can now allow. This can be argued as being a usability issue and/or an issue of trust, either of which carry with them an increasing likelihood for transactions to be abandoned by the users concerned.

Item Type: Conference or Workshop Item (Other)
Uncontrolled Keywords: Ecommerce, account creation, guest accounts, trustbusting
Themes: Media, Digital Technology and the Creative Economy
Schools: Schools > Salford Business School
Journal or Publication Title: Symposium On Usable Privacy and Security (SOUPS) Workshop "A Turn for the Worse: Trustbusters for User Interfaces"
Publisher: Symposium On Usable Privacy and Security (SOUPS)
Refereed: Yes
Related URLs:
Funders: Non funded research
Depositing User: Dr Maria Kutar
Date Deposited: 23 Jun 2015 15:03
Last Modified: 05 Apr 2016 19:29
References: Day, S., (2003), ‘Creating A Superior Customer-Relating Capability’, MITSloan Management Review, Magazine Feature, Spring 2003 Keiningham, T, L., (et al), Aksoy, L., Cooil, B and Andreassen, T, W., (2008), ‘Linking Customer Loyalty to Growth’, MITSloan Management Review, Magazine Feature, Summer 2008 Sharma, A., (2013), ‘A Study on E-Commerce and Online Shopping: Issues and Influences’, International Journal of Computer Engineering and Technology, Volume 4, Issue 1 Tam, L., Glassman, M., and Vandenwauver, M., (2009), ‘The Psychology of Password Management: A Tradeoff Between Security and Convenience’, Behaviour and Information Technology, Volume 29, Issue 3

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