Toluwalope, A and McEachern, M 2015, Unlocking social value at the BOP : Building a knowledge transfer platform for Nigerian apiculturists , in: 2nd International Biannual Social Business @Anadolou Conference - Business as if People Mattered, 10-13 June 2015, Eskisehir, Turkey.
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Few studies examine the prospects for businesses within BOP markets to deliver social value. In the context of Nigerian apiculture, which has the potential to provide employment and alleviate poverty for BOP farmers, this paper explores the knowledge transfer mechanisms used by beekeepers in Nigeria, with a view to improving productivity and unlocking social value. Drawing on responses from thirty-one Nigerian beekeepers, this research shows that beekeepers in Nigeria largely continue to use traditional production and harvesting methods. The findings also further highlight the willingness of the beekeepers to adopt mobile apps in sourcing/sharing information about beekeeping, of which a ready platform exists given the rapid penetration of mobile phone ownership among social entrepreneurs at the BOP. Consequently, to help unlock social value via the operationalization of small-scale apiculture, greater integration and social cooperation with upstream partners are called for. Moreover, improved communication reporting around the social impact of the sector is crucial to secure a sustainable apiculture industry.
|Item Type:||Conference or Workshop Item (Paper)|
|Additional Information:||ISBN 9789750618123|
|Uncontrolled Keywords:||Social value, knowledge transfer, apiculture, bottom of the pyramid|
|Schools:||Schools > Salford Business School > Business and Management Research Centre|
|Journal or Publication Title:||2nd International Biannual Social Business @Anadolou Conference - Business as if People Mattered Proceedings|
|Publisher:||Anadolu University Publications|
|Depositing User:||Dr Morven G. McEachern|
|Date Deposited:||26 Jun 2015 08:11|
|Last Modified:||29 Oct 2015 00:46|
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