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A model of customer engagement in online brand community (OBC): The dual intention-formation processes

Poor Rezaei, SM 2015, A model of customer engagement in online brand community (OBC): The dual intention-formation processes , in: British Academy of Management E-business and E-government Special Interest Group, Bradford University School of Management. (Unpublished)

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Item Type: Conference or Workshop Item (Other)
Themes: Media, Digital Technology and the Creative Economy
Schools: Schools > Salford Business School > Business and Management Research Centre
Refereed: Yes
Funders: Non funded research
Depositing User: MOJTABA POORREZAEI
Date Deposited: 17 Sep 2015 14:11
Last Modified: 29 Oct 2015 00:50
URI: http://usir.salford.ac.uk/id/eprint/36186

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