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What is legal and what is not : examining the relationship between place marketing, place branding, and legal geography in heterotopias

Kanellopoulou, E and Ntounis, N 2015, What is legal and what is not : examining the relationship between place marketing, place branding, and legal geography in heterotopias , in: The Marketing of Place and Space, 11 Sept 2015, Leicester. (Unpublished)

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Abstract

In this paper, we examine place marketing, place branding, and its alternative approaches, under the prism of legal geography. We aim to provide an additional knot that ties law and space by examining the role that alternative place marketing practices play in understanding and interpreting the perception of what is legal.

Item Type: Conference or Workshop Item (Paper)
Contributors: Ntounis, N-F (Author)
Themes: Media, Digital Technology and the Creative Economy
Schools: Schools > Salford Business School
Refereed: No
Funders: Funder not known
Depositing User: J Kanellopoulou
Date Deposited: 23 Sep 2015 14:55
Last Modified: 08 Nov 2015 23:04
URI: http://usir.salford.ac.uk/id/eprint/36274

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