Preparing women for breast screening mammography : a feasibility study to determine the potential value of an on-line social network and information hub

Robinson, L, Griffiths, M ORCID: 0000-0002-2040-1077, Wray, J, Ure, CM ORCID: 0000-0001-5021-1947, Shires, G, Stein Hodgins, J, Hill, C and Hilton, B 2015, 'Preparing women for breast screening mammography : a feasibility study to determine the potential value of an on-line social network and information hub' , Radiography, 21 (4) , pp. 308-314.

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Abstract

This feasibility study explored the attitudes of women towards social media for support about breast screening mammography. It sought their ideas about what a dedicated breast screening hub or Digital Support Network (DSN) might comprise; how they would network with other women on the DSN; what format information might take; and whether a health professional should be available on the DSN. Data comprised 94 survey questionnaires and two focus groups; one comprised women in the breast screening population age group, the other was a younger group. A socio-ecological framework was used to identify key influencers and potential barriers for the implementation of a mammography DSN. The study identified issues related to three intersecting concepts which influenced women's behaviour: on-line conversations about health in general; on-line conversations about breast screening mammography and the culture of privacy which makes conversing about intimate health (either face to face or on-line) difficult. Also, the transient nature of the mammography episode (three yearly), could mean an on-line breast screening digital network is challenging to sustain. super-users’ may be needed to continue on-line conversations. The health professional was also seen as essential for moderating potential misinformation shared by women although the participants were also insistent that ‘truth’ be shared.

Item Type: Article
Uncontrolled Keywords: Mammogram, Qualitative, Socio-ecological, Social media, Digital support network
Themes: Health and Wellbeing
Media, Digital Technology and the Creative Economy
Schools: Schools > School of Health and Society > Centre for Health Sciences Research
Journal or Publication Title: Radiography
Publisher: Elsevier
Refereed: Yes
ISSN: 1078-8174
Related URLs:
Funders: Non funded research
Depositing User: Dr Leslie Robinson
Date Deposited: 19 Oct 2015 10:20
Last Modified: 10 Dec 2018 11:33
URI: http://usir.salford.ac.uk/id/eprint/36799

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